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SOURCE: Consumer Reports "It's clear that online dating websites play a major role in the lives of many consumers — we invest a tremendous amount of time, money and emotional energy.It really is a consumer issue worthy of our attention." said Margot Gilman, money editor for Consumer Reports.Avid Life Media called it “an act of criminality.” Many people are looking for love online, and some — even those who are already married — are looking for hook-ups, but even those who are looking for love should be aware of what lies ahead. Roughly 30 million unique users, or about 10% of the U. population, visit dating sites every month, according to market researcher Nielsen.And many of them pay a hefty sum for that chance to meet their perfect match.Indeed, for online purveyors of love, business is booming.While people used to meet mostly through friends, says Reuben J.Overall, respondents preferred free sites like Ok Cupid, Tinder and Grindr over paid sites like Match and e Harmony, in part because of the value.The now infamous infidelity dating site Ashley Madison, which was one of the most expensive, was also the lowest-scoring online dating service, with a score of 37.
But the big share gainers are free, ad-supported sites.Show that you're humble through a joke, a self-effacing story or a humorous anecdote. To make a strong first impression, use anecdotes instead of a string of adjectives describing yourself.Never lie about your age or what you do for a living.The two decided to meet "IRL" (in real life) days later. Traditionally known for reviewing products like household cleaners and washers and dryers, Consumer Reports surveyed nearly 10,000 subscribers in the fall of 2016 about online dating and then rated matchmaking sites based on their overall satisfaction.Months after their first date, the couple discovered they had been classmates in preschool, and one year into their relationship Justin arranged to have the young students from their former school hold up signs that asked, "Will you marry me? How to boost the odds with a better profile: Use recent pictures (taken within the past year) and at least one good close-up headshot.
NEW YORK (Ad Age.com) -- Love conquers all -- even, it seems, the recession.